Buck has created two more spots for Cactus, the agency behind the Own Your C anti-smoking campaign, which has produced some remarkable motion work. “Ravens” and “Dragons” aren’t part of that series, though; they’re targeted to parents who smoke around their children.
The spots are entirely CG, which was as much a budgetary decision as a creative one. But that decision also gave Buck complete control over the lighting and camera work, both of which contribute greatly to a mounting sense of tension in each spot.
For this round the brief was simple; Make two spots that scare the living crap out of anyone who might be considering smoking around their children.
When you smoke, don't allow your kids to secondhand smoke with you. Protect them.
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