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Wednesday, September 16, 2009
Big Lazy Robot: Exploit Yourself
Exploit Yourself is a special commercial inspired by Nike and created by the Barcelona based VFX studio, Big Lazy Robot. Directed by Carl Rinsch, Exploit Yourself speaks volumes about pushing your own limits ‘We see no competition or race but the one race within, one should try one’s best and never give up’.
Within the short film Big Lazy Robot wanted to showcase the ‘nerve and spark and freshness’ of Barcelona; coupled with the strength and power of a modern day sport. It had to be striking, new and spirited – and yet dramatically credible.
Big Lazy Robot created a state-of-the-art robot character set in a 3D city environment, undertaking some serious yet graceful moves, from the sports of Parkour and Freerunning.
Big Lazy Robot wanted to convey a feeling of freedom and force by showing their bionic character very much at home, taking life threatening jumps amongst the city skyscrapers of Barcelona. The action speed and gymnastics are just second nature to the robot, and Big Lazy Robot were able to blend state-of-the-art technology movement with the fresh elegance of the sport.
Big Lazy Robot is a visual effects studio based in the city of Barcelona. Their goal is simple: to give their best in every challenging project because they believe in every piece of work as if it was their own idea. The Big Lazy Robot team is made up of people who share the vision of a 3D world and believe that they have much to show!
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